"Gangnam Style" is a South Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul, where people are trendy, hip, and exude a certain supposed class. The term was listed in Time's weekly vocabulary list as a manner associated with lavish lifestyles in Seoul's Gangnam district.
Psy is known domestically for his humorous videos and stage performances, and internationally for his hit single "Gangnam Style".
Thanks to the incredible success of "Gangnam Style," Psy made a small fortune from his song in the first year of its release. Psy's multi billion video views have earned millions worth of ad revenue sharing. From the 4 million iTunes downloads, Psy has earned around $4 million.